About
Facebook has its own advertising platform which allows promoting content published on a Facebook page. Thus, online stores, companies or apps can advertise and only pay for the clicks received.
Why you should advertise on Facebook
Facebook ads bring many advantages that will help you to promote your business. These are some of them:
➡️ Visibility and reach of your ads. Facebook is currently one the most popular social networks worldwide. This means that you will be able to reach the maximum number of people when you advertise your business through this platform.
➡️ Possibility of a detailed audience segmentation for your ads. Facebook knows its users very well. When you are creating your ads, you can decide which audience that your ads will focus on and the exact people that the ads will be shown to.
➡️ Affordable. You only pay for clicks received (PPC), that is, you exclusively pay for those users who show interest for your business and therefore, click the ad.